Ynet Logopublishers
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Israel’s biggest online publisher

"easy to get in, difficult to get out". That was the slogan that headlined ynet's launch. 20 years later, it's still one of the most prominent advantages we offer our clients: being able to reach all Israeli's, all the time.

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We proud ourselves with many years of intense journalistic work, that made us the country's agenda setters.

We did that with outstanding journalistic credibility, covering a wide range of subjects; we deliver constant, quick and reliable news reports, high production skills and original video content. All those contributed to the steady growth of the number of our users.

Our users in numbers:

Over 2.5 million
unique daily users
Over 21 million
unique daily pageviews
Over 20 minutes
average user session time

Over

13

average pageviews

per user.

Based on Google Analytics data for the Yedioth Ahronoth group, daily average, January-June 2020

Video data:

Over 330
Million Minutes
watched monthly
Over 25
Million
Videos watched

Israel's largest content app

Installed Exclusively on

1%

of mobile phones in the local market

Installed on

1%

of Israeli's mobile phones

Data provided by Start App, developer of mobile advertising products and technologies relying on big data

Israel's most popular apps

1
2
N12
3
Walla!News
4
Hama"l
5
Haaretz

installed exclusively on 32% of local mobile phones.
Installed on 51% of local mobile phones

Desktop users

monthly visits in Millions

24.18
Walla!news
16.54
Mako
9.57
N12
1.3
Mobile | mobile web + Android

monthly visits in Millions

39.89
Mako
19.36
Walla!news
16.853
N12
4.403

Avg use for the months January-June 2020; App data based on Android users only. Data by Similarweb

Leading websites by organic search in Israel, desktop only
1
YouTube
2
Wikipedia
3
Facebook
4
5
Walla!news

Desktop and mobile web, Based on June 2020 traffic; data by Similarweb.

News websites in Israel, desktop and mobile web
1
2
Walla!news
3
Mako
4
Haaretz
5
Globes

Desktop and mobile web, Based on June 2020 traffic; data by Similarweb

Our top advertising tools

Can be purchased directly or through programmatic systems such as DV360; 360 media purchase with client control over reach, creative, sequence and audiences through IDX

Video consumption

the Yedioth Ahronoth group

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ynet

Publishing an in-stream ad

Innovative video content

Newsroom studio, magazine shows, outdoor
productions etc. we have over 15 Million monthly
views of quality content.

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Purchase methods

Direct purchase:

Advertising on all websites and channels that belong to the group
(exclude available)
Direct campaign: uploaded through Ad Manager, including brand
safety aligned with ynet's content.

PG:

segmented audience, smart campaign management including
Sequence, Exclude, frequency management.

1. IDX Audience:

A purchase system that allows the customer to focus on audience
and content based characteristics.

2. DV360:

A system that creates an internal network that consists ynet and yotube. Offers intelligent
budget management and maximum reach. Offers purchase based on audience, first and third
party, sex and age targeting, Affinity. Offers managing the customer journey and Google data
targeting through PG deals.

Branded content

The client can publish text, video, or a combination of the two, that will be distributed using our advertising tools throughout the site. Those campaigns are defined as unique click-based activities. We use the best creatives and editors, so the content feels as native as possible within the guidelines. Articles are published on a page while mentioning the fact that it is branded content. The client can add images and links to his website.

Our Programmatic department

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We specialize in recency activity, based on data and segmentation. We use assigned tools and optimized purchasing systems.

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We manage and sell different audiences directly or tailored
especially for clients in several outlets.

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We also supply services and terminals on SAAS based platforms
for clients (DMP 360 Display & Video, for example).

Our Strategic collaborations department

We specialize in creating and promoting ideas for big client moves, using data and analyzing marketing and sales goals.
We offer tailored content creation, building a realistic timeline and producing insights and reports.

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Digital assets, the Yedioth Ahronoth group

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