"easy to get in, difficult to get out". That was the slogan that headlined ynet's launch. 20 years later, it's still one of the most prominent advantages we offer our clients: being able to reach all Israeli's, all the time.
We proud ourselves with many years of intense journalistic work, that made us the country's agenda setters.
We did that with outstanding journalistic credibility, covering a wide range of subjects; we deliver constant, quick and reliable news reports, high production skills and original video content. All those contributed to the steady growth of the number of our users.
Over
per user.
Based on Google Analytics data for the Yedioth Ahronoth group, daily average, January-June 2020
Installed Exclusively on
of mobile phones in the local market
Installed on
of Israeli's mobile phones
Data provided by Start App, developer of mobile advertising products and technologies relying on big data
installed exclusively on 32% of local mobile phones.
Installed on 51% of local mobile phones
monthly visits in Millions
monthly visits in Millions
Avg use for the months January-June 2020; App data based on Android users only. Data by Similarweb
Desktop and mobile web, Based on June 2020 traffic; data by Similarweb.
Desktop and mobile web, Based on June 2020 traffic; data by Similarweb
Can be purchased directly or through programmatic systems such as DV360; 360 media purchase with client control over reach, creative, sequence and audiences through IDX
Video consumption
the Yedioth Ahronoth group
Newsroom studio, magazine shows, outdoor
productions etc. we have over 15 Million monthly
views of quality content.
Direct purchase:
Advertising on all websites and channels that belong to the group
(exclude available)
Direct campaign: uploaded through Ad Manager, including brand
safety aligned with ynet's content.
PG:
segmented audience, smart campaign management including
Sequence, Exclude, frequency management.
1. IDX Audience:
A purchase system that allows the customer to focus on audience
and content based characteristics.
2. DV360:
A system that creates an internal network that consists ynet and yotube. Offers intelligent
budget management and maximum reach. Offers purchase based on audience, first and third
party, sex and age targeting, Affinity. Offers managing the customer journey and Google data
targeting through PG deals.
The client can publish text, video, or a combination of the two, that will be distributed using our advertising tools throughout the site. Those campaigns are defined as unique click-based activities. We use the best creatives and editors, so the content feels as native as possible within the guidelines. Articles are published on a page while mentioning the fact that it is branded content. The client can add images and links to his website.
We specialize in recency activity, based on data and segmentation. We use assigned tools and optimized purchasing systems.
We manage and sell different audiences directly or tailored
especially for clients in several outlets.
We also supply services and terminals on SAAS based platforms
for clients (DMP 360 Display & Video, for example).